So the end is in sight. Final lines have been added, final reductions have been made and those final few rails have started to look sparse. As the dust settles after the impact of The Almighty Summer Sales, Shop Pulse is breathing a sigh of relief that we won’t have to be constantly on guard at our inboxes to find out which shop is offering the hottest deals. There is, however, a tinge of loss in the air; what a Summer Sale it has been! So many bargains were had by all! My best buy has to be my leather pull-string Zara bag for less than ten pounds – it hasn’t left my side since. Do make us jealous by telling us your hottest buys! But the end of this season means…
HELLO AUTUMN/WINTER 2010/11. Magazines have been packed with all the up-and-coming trends for the new season. We can’t wait for the rest of the new stock to start flooding in as we’re loving the first few trickles in-store already. Our favourites so far are the shearling aviator jackets, skinny belts creating a waist and adding interest to everything, the ladylike silhouettes proving our own bodies are on trend (yippee!) but also the contrasting masculinity of tailoring. Already your Personal Stylist requests have been concerning the new season – trust you Shop Pulsers to be one step ahead!
Another popular topic in our Prsonal Stylist requests has been summer wedding outfits. Coast is a good bet for a wedding outfit if you’re needing to find one in a hurry! July saw (or didn’t see more like!) many secret celeb weddings taking place – Orlando Bloom and Miranda Kerr, Penelope Cruz and Javier Bardem, and of course the highly speculated Chelsea Clinton wedding is due anytime. But keeping their special day private means we are seriously deprived of judging the guests’ outfits, the choice of bridesmaids’ dresses and, most importantly, the bride’s designer gown (I’m sure Penelope looked stunning in John Galliano). But is hiding away from the paparazzi better than selling out and having a magazine spread of all the details? You decide.
Shop Pulse has been giggling all week after seeing Toy Story 3 and there has been a distinct cinema buzz in the air. Premiers of major summer movies like The A-team, Salt and Day and Knight have led to debates over who was best styled on the red carpet (personally I adored Angelina Jolie’s black sequined mini).

Eliza Doolittle, whose cheery, sunshiny tunes we have on repeat, caused a stir by wearing THE SAME OUTFIT to both The A-Team Premier and the London Finale party for ‘The Hills’. So don’t worry about reworking that outfit you loved to two (or more!) different summer events. After six seasons of our fave glossy ‘reality TV show’, LC and the gang have called it quits – we’re all going to miss the insight into high-end US fashion. Easing the pain is the new season of ‘The City’ hitting our screens so we’ll now focus on getting our fashion fixes from Whitney and Olivia (check out her first UK magazine cover shoot on the ASOS.com August magazine).
Can’t wait to hear about your recent summer fashion antics!
Lynn x
p.s. Photography credits to Vogue.co.uk